Who

‍Damrak Gin is an Amsterdam gin brand with a gin and a 'virgin' in its range. They wanted to appeal to new target groups and asked Brandchef to help them out.

Brand development

We developed a fresh, authentic, and raw corporate identity for Damrak Gin, bringing to life a charming brand that told its true story. This new identity was captured in a comprehensive brand guide, which allowed Damrak Gin to communicate its essence effectively. Brandchef designed the new logo, alongside other key elements. Throughout the long-term project, we provided continuous support and graphic design expertise.

Brand implementation

With the brand guide in our hands, Brandchef designed various communication tools and deliverables, such as advertisements, recipe cards, packaging and POS material.

• Brand guide
• Design communication tools
• Design deliverables
• Ongoing support