Your website as a business card

Illustrations are playing an increasingly important role in branding, cleverly used to help brands stand out, tell stories, and convey emotions. Whether featured on your website, packaging, or social media, illustrations add that extra touch to elevate your brand.

The way you communicate with your target audience says a lot about your brand. It’s a vital first impression that not only delivers a message but also reveals what your brand stands for. Your tone of voice is your brand’s unique language – but how do you define and capture it?

Merchandise branding is a marketing tool that bands and film producers have been embracing for years. But successful merchandise isn’t just for the Metallicas and Harry Potters of the world. Febo, for example, has already demonstrated this. And there is more to merchandise branding than simply printing a logo on a pair of bath slippers. What exactly? Find out in this article.

Many entrepreneurs underestimate the impact their menu has on (potential) guests. Did you know that 93% of guests look at the menu first before deciding to make a reservation? This makes your menu the most important communication tool – and with a few simple strategies, you can maximise its effectiveness. From psychology to design and language, here’s how to create a menu that truly works for your business.

People prefer doing business with people rather than with companies, and storytelling is the perfect way to give your company a human face. Stories make you more relatable and approachable, not only for your guests but also for your staff. This is especially important in the hospitality industry. So, incorporate storytelling into your verbal identity as you shape your brand.

Often, brand development and interior design are separate from each other in preparation for the opening of a new hospitality facility. This is a missed opportunity for entrepreneurs. Seeing these processes as complementary creates a more coherent and holistic brand story

Consumers are more inundated with branded content than ever before. From social media and advertising to websites and sponsorship deals with influencers, brand visibility has reached an all-time high. As a result, brands are forced to be increasingly creative, finding new and innovative ways to connect with their target audience.

Minimalist or organic, with bright colours or eye-catching typography: these are the latest trends in logo design. So, does your logo need a refresh?

A logo consists of a certain style, any typography (s), one or more colors and any other elements. The goal is that, together, this forms a consistent whole that should last a lifetime, or perhaps several generations, whether or not in an adapted form. Long live the logo!

Where a logo gets a little more space to represent a brand, an icon has a harder time. This is because this slimmed-down version should make do with a lot less, but create the same familiarity. What's important about your icon and why do you actually need one?

Graphic designers are the creative forces behind the visual identity of brands and companies around the world. It's the designers who make them stand out and be embraced. Brandchef likes to get in touch with peers to exchange ideas and insights. This time, we spoke to David Airey from Northern Ireland, a graphic designer and writer who has been developing visual identities for various brands around the world since 2005.

A brand guide, your brand on paper, is the most important basis for a solid brand. Your logo, brand colors, tone of voice and written concept form the skeleton of your company. How does the branding of a hospitality business differ from any other company? The human being

The popular book “Myths of Branding” discusses all the misunderstandings about the branding phenomenon and was written by renowned brand experts Andy Milligan and Simon Bailey. Brandchef sat down with Milligan to talk about branding hospitality and f&b brands.