Your website as business card

A beautiful and well-designed website is one of the most powerful and effective channels for communicating your brand identity. It's often the first place potential customers or guests get to know your business, so its importance cannot be overstated. Given the wide range of options available for website hosting, templates, development, and design, the process of setting up and creating a website can feel overwhelming.

Creating a website can feel like navigating a minefield, where every decision carries weight and you hope each choice is the right one. While it’s no longer necessary to build a website entirely from scratch, the process still demands significant time and attention. To ensure you're heading in the right direction, it's crucial to ask yourself a few key questions before diving into the project.

Can I do it myself?

It makes sense that this is your first question. The answer is no. At least, you can create your own website, of course, but it's an incredibly time-consuming process. Even if you're using a template. You have to write texts, collect photos or other images, take SEO into account, install reservation or order tools, make sure everything is technically correct. Do you choose to outsource it? Then go for a professional who knows your brand and who knows how to translate that brand into an engaging website that appeals to your target group.

Do I need a completely new website?

That depends entirely on what you want. You can have your website built from scratch so you can customize everything, or you can use a template and existing plugins. Both options require a lot of knowledge and time, but differ in difficulty. Many templates allow the integration of reservation and ordering tools, so most hotels, cafes, and restaurants work well with such websites. You want to make something special, but think (and spend) smartly!

Does a template website stand out?

Yes! Templates are more or less customisable, allowing you to use your own brand colours and fonts. So, together with your images and texts, you create your own unique website, which, if you do it right, doesn't look like a template at all. And this is where a good designer is your best friend. The knowledge about your brand and a designer's eye for detail are sure to impress you with your website.

Can I make changes myself?

This is one of the best things about working with a template and a good designer. We lay a rock-solid foundation and then hand over the direction, so you are always in control. So you can always change things yourself without having to contact the designer every time.

Are you ready? Brandchef is here to bring your brand to life. Contact us and together we'll see what we can do for you.

hello@brandchef.amsterdam
+31 20 7521 751

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