New logo? These are the trends

Minimalist or organic, with bright colours or eye-catching typography: these are the latest trends in logo design. So, does your logo need a refresh?

In every field, the visionaries set the tone – those who dare to do things a little differently, who colour outside the lines. In this case, quite literally. The most creative graphic designers look beyond the standard, pushing boundaries to redefine what’s possible. And when they collaborate with forward-thinking entrepreneurs who see the bigger picture, innovative and refreshing logos are born. These are the designs that set the tone for the rest.

In this article, we’ll explore the following logo design trends:

• Pop with colours
• Minimalists
• Organic lines
• Catchy animations
• Typography as a focal point

Pop with Colours

This year is all about bold, vibrant colour. Think striking colour combinations, duotones, and gradients where shades blend seamlessly into one another. A touch of daring adds energy to a logo, giving it life – and it should make a statement. Designers are joyfully pushing boundaries, creating logos that truly pop. Examples of gradient logos are all around us, with well-known designs like Instagram and Firefox leading the way. These brands prove that colour isn’t just an aesthetic choice; it’s a powerful tool to evoke emotion and create a memorable visual identity.

Minimalists

One trend that continues to dominate is minimalist logo design. Minimalist logos strip away the unnecessary and focus on clarity and precision. By omitting all the clutter, they leave room for logos that intrigue, spark the imagination, and remain highly versatile. Their simplicity makes them super-efficient, as they can be used seamlessly across multiple platforms without needing modification. A noteworthy development in minimalism is the creative use of negative space. This technique allows designers to cleverly incorporate multiple elements that reflect the brand's identity into a single, clean design. A great example is the award-winning logo designed by 300Million.

Organic Lines

‍Designers working with go-with-the-flow brands that want to radiate elegance are increasingly opting for free, dynamic lines and organic shapes. These designs draw inspiration from nature, where such lines and shapes are abundant, creating a recognisable and harmonious identity for the brand. The result? A trustworthy appearance that fosters a stronger connection with the target audience. Brands like Spotify have already embraced this trend, and it’s one we’ll see more of in the near future. Why? Because it aligns perfectly with the sustainable image many brands aim to project. Alongside organic lines, we’re also seeing a growing use of earthy colours in logos, reinforcing this natural and eco-friendly aesthetic.

Catchy Animations‍

From subtle movements to complex animations, today’s technology has opened the door to dynamic logos. Unsurprisingly, animated logos are becoming a key part of brand strategies, grabbing attention and engaging audiences instantly. It’s only a matter of time before animated logos become commonplace. However, when designing animated logos, it’s crucial they also work as static designs, as we’re not yet at the stage where designs can move on materials like glass, paper, or fabric. While animated logos haven’t fully broken through just yet, one company has been leading the way for years: Google. Their playful and ever-changing animated logo is a shining example of how dynamic design can keep a brand fresh and engaging.

Typography as a Focal Point

Designers are increasingly embracing typography as the central element of a logo. By experimenting with bold techniques and creative designs, typography-based logos can effectively target the right audiences. While the importance of typography in logo design is nothing new, we’re seeing a growing trend where letters take centre stage as bold statements. There is significant experimentation with handwritten fonts, custom-designed lettering, and unconventional typefaces. These unique designs not only make a statement but also create a strong visual identity that resonates with the brand's personality.

As we look ahead to 2024 and beyond, logo design is all about standing out. From vibrant colours to dynamic animations, and from striking typography to minimalist simplicity, the possibilities are endless.

Are you looking for a partner to create your logo and brand identity? Contact us at Brandchef for an informal conversation about the possibilities.

hello@brandchef.amsterdam
‍+31 20 7521 751